The Hotel School
Brand identity design for one of Australia’s leading hospitality management school, a unique partnership between Southern Cross University and Mulpha, a global property and hospitality investment group.
The Hotel School brings together two very different worlds: higher education and the hotel industry. Evolving the identity meant finding common ground across a diverse group of stakeholders, while creating something distinctive enough to give the school a stronger identity of its own.
Client
The Hotel School, Mulpha, Southern Cross University
Project Type
Brand evolution
Services
Brand identity design
Logo design
Brand guidelines
Digital and print collateral