qtQT Cabins
A new cabin concept from QT, designed for travellers who want to shape their own stay. The luxe cabins combine the freedom of an off-grid escape with the option to tap into QT’s hotel services and experiences.
QT wanted to create a new kind of accommodation that combined the freedom of an off-grid cabin with the option to tap into the experiences and services of a luxury hotel. The challenge was to create a brand that could feel part of QT, while giving this new concept a more relaxed and independent character.
Client
QT Hotels & Resorts
Project Type
New sub-brand identity
Services
Brand identity design
Print and digital collateral
Signage
Agency
Toben
Role
Design Director
Project Team
Creative Directors: Thorsten Kulp, Katja Hartung
Copywriting: Geoff Courtman, Language Design, Katja Hartung
Interior Design: Nic Graham & Assoc.
Photography: QT Hotels, Toben
Animations: Thorsten Kulp
Awards
Graphis Design Awards: Silver