QT Gold Coast
Visual identity for QT Gold Coast, a quirky, high-end hotel bringing a playful new energy to one of Australia’s most iconic beachside destinations.
QT Gold Coast sits between two sides of the Gold Coast: its laid-back surf culture and its high-energy nightlife. The hotel was redesigned to bring those two worlds together, creating a destination where guests could choose their own pace.
Client
QT Hotels
Project Type
Brand evolution
Services
Brand identity design
Print and digital collateral
Environmental graphics
Merchandise
Agency
Toben
Role
Design Director
Project team
Creative Directors: Thorsten Kulp, Katja Hartung
3D Illustration: Chris Thompson
Photography: QT Hotels, Toben
Awards
Graphis Design Awards: Silver