Little Italy Leichhardt

A new destination brand for Leichhardt, Sydney’s historic Italian quarter, created to promote the food, culture and experiences that make the area such a distinctive part of the city. Working with the local business association, we've developed a brand identity program that celebrates the area’s Italian heritage and contemporary culture.

*Full case study coming soon*

Client
Viva Leichhardt

Project Type
Brand evolution

Services
Brand identity design
Logo design


Print and digital collateral
Website design
Merchandise

Agency
Magnet

Role
Design Director

Collaborators
Strategy and Creative Direction: Matt Barratt
Illustrators: Peita Blythe, Dave Rees, Matt Barratt
Photography: Katje Ford, Alana Dimou, 24 Hour Economy NSW
Copywriting: Alana Wulff