Inner West Distillery Trail
Brand identity concept for the Inner West Distillery Trail, a proposed initiative bringing together the growing craft distilling scene in Sydney’s Inner West. The trail was conceived to shine a spotlight on the local distilleries, their makers and the distinctive drinks culture developing across the area.
The Inner West Distillery Trail was conceived as a way to bring together a diverse group of independent distilleries under one distinctive identity, giving the emerging scene a stronger collective presence while allowing each venue to retain its own character.
Project Type
Inner West Council
Project Type
Brand identity
Services
Brand identity concept
Logo design
Print and digital collateral
Merchandise
Collaborators
Project Management: Peita Blythe
Strategy: Matt Barratt (MAGNET)
Illustrator: Peita Blythe