
Central Element
Brand identity program and website design for a Sydney property developer known for taking on sites with rich histories and unique challenges. The project created a more distinctive and mature expression for the business, while giving each development space to tell its own story.

Central Element is a Sydney developer known for considered design and quality, with a particular passion and capability for taking on sites with rich histories and often difficult challenges. Digging deeper, every place has a story — remarkable and intriguing. With a desire to faithfully and authentically unearth these stories, Central Element sets out to enrich and inspire the communities they become part of.




Client
Central Element
Project Type
Brand evolution
Services
Brand identity design
Logo design
Imagery direction
Digital and print collateral
Website design
Agency
Toben
Role
Design Director
Project Team
Creative Directors: Katja Hartung, Thorsten Kulp
Designers: Geoff Courtman, Thorsten Kulp, Sam Grainger
Illustration: Simone Ridyard
Strategy and copy: Amanda Lawler
Animations: Thorsten Kulp
Web Developer: The Designers Developer
Awards
Graphis Design Awards: Silver
AGDA Awards: Finalist