CDC Data Centres
Brand identity program for a leading data centre operator, creating a more confident and connected expression for a business operating critical infrastructure across Australasia.
CDC Data Centres operates critical digital infrastructure, connecting organisations, people and technology through a growing network of highly secure data centres. The brief was to create an identity that felt credible and world class, while expressing the progressive thinking behind the business and a sense of pride for the people who make it possible.
Client
CDC Data Centres
Project Type
Brand evolution
Services
Brand identity design
Logo design
Brand guidelines
Digital and print collateral
Imagery and animation direction
Agency
The Royals
Role
Design Director
Project Team
Creative Director: Seb Vizor
Copywriter: Gary Dawson
Photography: Derek Henderson
Icons: The Makers Co.
Illustrations: Oslo Davis
Animation: Gareth Chang