400 George Street
by Mirvac
Brand identity for 400 George Street, a Mirvac commercial property at the intersection of Sydney’s George, King and Pitt Streets. The identity is built around the idea of connection, reflecting the building’s relationship with the energy and diversity of the city around it.
400 George Street sits at the intersection of some of Sydney’s busiest shopping, dining and commercial precincts. The repositioning looked to make more of that location, presenting the building as a workplace connected to the energy and variety of the city around it. With the way people work continuing to change, the idea was to create a stronger connection between the workplace and everything the city has to offer.
Client
Mirvac
Project Type
Brand evolution
Services
Brand identity design
Logo design
Print and digital collateral
Agency
Hundredweight
Role
Design Director
Project Team
Project Director: Craig Devitt
Creative Director: Stephen Robertson
Strategy: Brickfield’s Consulting
Photography: Mirvac